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ZAGMAG BAZZAR (ZAGMAG LLC) has set forth the following Advertising Policies and Specifications to help guide advertisers and their agencies in preparing advertisements for display on the ZAGMAG BAZZAR. These policies and specifications apply to the advertising creative that appears on ZAGMAG BAZZAR, any technology or software used to serve and display the advertisements, and the landing pages that appear when a user clicks on such advertisements (collectively, "Advertiser Content"). This document outlines our standard policies and specifications.

These policies are intended to help guide advertisers, but the advertiser is solely liable for the Advertiser Content, notwithstanding
ZAGMAG BAZZAR’s acceptance of an insertion order or display of such advertisements.

Technical Specifications

Advertisement Submission Guidelines

Submit all Advertiser Content to your Account Executive and copy
This email address is being protected from spambots. You need JavaScript enabled to view it. .

Email submission information must include:

  • Advertiser Name

  • Campaign Start & End date

  • Creative Files

  • Alt Text (if applicable)

  • Linking URL

  • 3rd party tags (if applicable)

  • Instructions on how ad element(s) should run/rotate

Creative processing turnaround time is 3 business days, permitting all Advertising Content and related technical elements meet ZAGMAG’s guidelines. If advertisements do not comply with the technical specifications or content policies, this may delay the start date for a particular placement and or campaign.

Approved Third-Party Ad Servers

Please check with your Account Executive for approved ad servers in your region. Requests for third-party ad servers that are not yet approved must be submitted for approval to
ZAGMAG BAZZAR at least 30 days in advance of the applicable campaign.

ZAGMAG BAZZAR uses DFP as its third-party ad server. Please note that ZAGMAG BAZZAR cannot serve DART Motif through DFP. You may use DART Motif, but must send ZAGMAG BAZZAR’s internal redirect tags, but any campaigns using DART motif must be in-banner: we do not accept expandables at this time. Please also note that we do not accept internal redirects for Homepage Above-The-Fold Placement and Thank You Page. Please send iframe/Javascript tags for these placements instead.

Reporting and Analytics Providers

Below are the list of supported and blocked ad tracking tags. Other Requests for third-party ad reporting analytics providers that are not yet approved must be submitted for approval to
ZAGMAG BAZZAR at least 30 days in advance of the applicable campaign.

Supported: Advertisers can embed the following tags inside their own ad placements:

  • Dart Spotlight

  • Atlas Action

Blocked: ZAGMAG BAZZAR explicitly prohibits the following tags from the following providers. These cannot appear anywhere inside an ad that is served on ZAGMAG BAZZAR.

  • Comscore

  • Omniture

  • Quantcast

Eligible Ad Units
The table below provides the guidelines for Eligible Ad Units on
ZAGMAG BAZZAR. Different ad units may be available on International websites. Please check with your Account Executive.

*Please also submit Hex # of background color when submitting creative. Note: white or near-white stripes are not allowed.

General Technical Guidelines

  • Advertisements must not collect any information from or about individual users (whether or not such information is personally identifiable) without ZAGMAG BAZZAR’s prior written consent.

  • All advertisements must generate a new window and the existing ZAGMAG BAZZAR window must remain open.

  • All advertisements must be in-banner and not expand, either automatically or by mouse roll-over.

  • All advertisements must not include pop-ups or pop-unders, nor may landing pages spawn pop-up or pop-under advertisements to a user.

  • ZAGMAG BAZZAR does not allow ads with flashing, excessive animation, "fake winner" copy or fake functionality such as HTML Drop Downs or Search Forms.

  • If an advertisement uses third-party tags, please include specific trafficking instructions. A contact at the third-party is required and must be provided to ZAGMAG BAZZAR prior to the campaign start date.

  • All impression delivery and billing will be based on ZAGMAG BAZZAR reporting numbers unless otherwise specified in the applicable insertion order.

  • All tags for Thank You Placement must be secure.

  • If Advertising Content is late or does not meet guidelines noted herein, ZAGMAG BAZZAR reserves the right to extend the campaign by the number of days the Advertising Content was late in order to reach the contracted impression goals. However, ZAGMAG BAZZAR will work with the applicable advertiser or agency to deliver all impressions within the contracted flight dates pending placement and available inventory.

  • Advertisements may not use ZAGMAG BAZZAR logos or trademarks or mention or refer to ZAGMAG BAZZAR, it's site, or it's brand in any manner without ZAGMAG BAZZAR's prior written consent.

  • Ads must incorporate advertiser’s trademark. The messaging should not mislead the user.

  • Advertisements must not interfere with navigation on ZAGMAG BAZZAR, obscure other content or advertisements, access or alter user's computer settings or preferences, or otherwise unduly or inappropriately interfere with the user's experience of ZAGMAG BAZZAR.

  • Advertisements must not trigger downloads of software to a user’s computer without first providing the user with clear and conspicuous disclosures regarding the installation, operation and removal of the software, and providing the user with an opportunity to decline to install the software after such disclosures are made.

  • The display URL must be the actual destination URL (i.e., the website that the advertisement's link resolves to, not a redirect) of the advertisement so that it informs the user of the destination website of the advertisement.

  • The destination URL of an advertisement must work properly and resolve to a working website. It cannot connect to an email address or file, and must not be under construction.

  • All advertisements must support "http:" and "https:" for visitors who browse and purchase in secure mode.

  • By running your ad campaign on our site, you consent to us performing security checks on your ads.

Flash Guidelines

  • ZAGMAG BAZZAR allows Flash versions 5,6,7,8 & 9

  • Auto play Flash animation that provides ‘video-like’ user experience is not permitted unless it meets ZAGMAG BAZZAR’s auto play video guidelines listed below.

  • Click-through URL should not be hard-coded into the flash, but passed through via click-Tag command.

  • Flash animation requires a default "slate" static 300x250 image for browsers which don’t support iframes.

  • 30KB download and up to 4 additional, polite or user initiated, download streams upon user click are permitted. Each additional stream may not exceed 100KB.

  • Frame rate may not exceed 18 frames per second; 12 frames per second is preferred.

  • Both Flash 5-6 SWF files will be displayed for Flash 6.0 to plug in browsers only.

  • If the browser doesn’t support Flash 6.0 and above, the alternate image will be served.

  • All content must only come from the serving ad server's domain and the content served may not call in content from any other domain.

Flash 6 Specifications

  • The Flash 6 SWF file can be published as compressed.

  • Loading JPGs, WAVs, & MP3s are allowed but must have no more than 4 add SWF files @ 100k each.

  • The use of shared objects is not permitted.

  • Accessing the user’s microphone or webcam is not permitted.

Flash 7, 8 & 9 Specifications

  • All Flash 6 specs apply to Flash 7, 8 & 9 advertisements.

  • FLV files are treated the same as additional SWF files of no more than 4 at 100k each.

  • The use of clipboards is not permitted.

In Banner Streaming

User initiated video advertisement

  • There is a 30 second maximum on video stream length.

  • The user’s click on the advertisement can activate progressive download streaming.

  • Play, Stop, Pause, and Mute buttons are required.

  • Any audio must be user-initiated. When audio is switched on, a ‘Mute’ button is required.

  • There is a 30 second maximum on audio served in conjunction with a video stream.

  • All sounds are subject to prior written approval by ZAGMAG BAZZAR.

Auto play video and video-like-flash advertisements

  • Available for entertainment (Theatrical, TV, and DVD) advertisers only.

  • Frequency cap: 1 per 24 hours, per campaign.

  • Available for Homepage Above-the-fold 300x250 unit only.

  • Available only for broader targeting and roadblocks.

  • High creative bar and standard creative guidelines apply.

  • Audio must be user-initiated on click.

  • User control (stop button) required up front.

  • Max video duration: 15 seconds

  • Looping/replays must be user-initiated on click.

Advertising Creative Policy

All Advertiser Content must be appropriate for general audience and must comply with all laws, rules and regulations that apply to the Advertiser, the Advertiser Content and any location where the advertisements may appear.

  • Religious or spiritual services and related content is not allowed.

  • Political – political party related and/or issue related is not allowed.

  • Toys and other products 'marketed to children' are not allowed.

  • Loyalty/Affinity/Rewards and related content is not allowed.

  • Foul, vulgar or obscene language or content that features nudity or excessive violence including blood, guts, and guns is not allowed.

  • Pharmacies & Medical/Pharmaceutical Products: Advertisements for pharmacies and medical or pharmaceutical products are restricted based on applicable laws and subject to ZAGMAG BAZZAR's prior written approval. Generally speaking, ZAGMAG BAZZAR will accept advertisements for common/general conditions such as Cold remedies.

  • Advertising of special or free offers: The landing page must prominently present the offer being advertised. Example: If the advertisement offers 50% off, then the landing page must feature the products that are 50% off.

  • Free Offers & Sweepstakes: Advertising promoting sweepstakes may or may not be allowed, subject to ZAGMAG BAZZAR's prior written approval. Advertising "free" goods or services must indicate that terms and conditions apply.

  • Calls to action: Non-specific calls to action (e.g., "Click here") are not allowed. Specific calls are acceptable. Example of acceptable call to action would be 'click here for more information', 'watch video', etc.

  • Pornography, escort services, products claiming to enhance sex, and other "adult" sexual content is not allowed.

  • Illicit drugs, drug paraphernalia or products to beat drug tests are not allowed.

  • Gambling or gambling paraphernalia, including online gambling, poker, or bingo is not allowed.

  • Tobacco or tobacco related products are not allowed.

  • Illegal activities, including false document services, counterfeit designer goods, cable descramblers, fireworks, websites that promote hacking or evading law enforcement are not allowed.

  • Weapons, including guns, gun parts, kits, mace, blank powder and ammunition are not allowed.

  • 900 phone numbers and other pay-per-call services are not allowed.

  • Depictions of excessive tattoos and body piercing are not allowed.

  • Medical research solicitations are not allowed.

  • Acupuncture and related content is not allowed.

  • Psychics and related content is not allowed.

  • Content that is defamatory, libelous, invasive of another's privacy is not allowed.

  • Hate speech – inciting or advocating violence or racial intolerance is not allowed.

  • Content that is threatening, abusive, harassing, or advocate against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, age or any similar or other category is not allowed.

  • Content that promotes any illegal or dangerous activity is not allowed.

  • Deceptive, false or misleading content is not allowed.

  • Content or technology that infringes, encourages, or enables the infringement of, the intellectual property or personal rights of others is not allowed.

ZAGMAG BAZZAR reserves the right to add, remove or modify this policy at any time by placing updated advertising policies on ZAGMAG BAZZAR. ZAGMAG BAZZAR reserves the right to reject or remove any advertisements at any time in its sole discretion.